Words are the building blocks of all communication. They are the vehicles for transmitting thoughts, feelings and ideas. They can convey subtle meanings or powerful messages.

Marketers use words to create a connection with their target audience and influence their buying decisions. Words can be used to evoke emotions, create a sense of urgency, or evoke nostalgia. .

We should always use the right word in the right place at the right time because it will make all the difference in our marketing efforts.

Therefore words are what helps us convert our audience into paying customers.