But how do you know if your website is actually working? The answer is by web analytics. By tracking certain metrics on your website, you can get a clear picture of how people are interacting with your site and what areas need improvement. Here are share with you the 15 critical website metrics that you must track.
The formula looks like this: CVR = (# of Purchases / # of Sessions) x 100
To calculate, follow the formula: AOV = Total Revenue / Total No. of Orders
The formula for customer acquisition costs is: CAC = Amount Spent on Marketing / # of New Customers
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