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Lets face it, The ever-evolving E-commerce industry demands regular strategy redrafting to achieve new benchmarks. The most recent milestone was the pandemic that accelerated growth in online shopping. By the end of 2022, global E-commerce sales are expected to increase from $4.28 trillion (in 2020) to $5.4 trillion, more than 25%, and a trillion dollars […]

Reading an Email campaign only to find a success rate of 12.7% is not only disheartening but a blow to the investment of time, money, and efforts. You’ll need an effective CTR E-mail marketing strategy to improve them ASAP. What’s the problem? Are E-mails passé? …. French for old fashioned .Do people hate getting Emails?

What is value-first marketing, and how to get started? First coined in 2020, Value-First Marketing or Value-First Approach avoids the on-the-nose selling tactics and instead initiates a relationship with its (potential) customers by giving something of value to them. It could be as simple as content. For example, Grammarly Blog. While you might not be

With over 1.5 billion downloads, TikTok is a treasure trove of subcultures, communities, specific niches, and all types of professionals and people. The app offers insane reach, a branding opportunity, and selling power. It has a diverse demographic (age 16 to 64) with active users who engage with the content, and their attention is easy